https://aartikrishnakumar.com/blog/work/ Notes on content strategy, storytelling and writing for business. en https://aartikrishnakumar.com/blog/2026/05/10/ai-will-replace-content-writers-so-why-are-companies-hiring-them-again/ https://aartikrishnakumar.com/?p=13579 Sun, 10 May 2026 02:30:00 GMT A few months ago, this line was everywhere- “AI Will Replace Content Writers”. It showed up in LinkedIn hot takes, tech newsletters, and late-night conversations among freelancers wondering if they’d picked the wrong career at the wrong time. AI tools were producing blog posts, product descriptions, and social captions in seconds. Some companies froze hiring. https://aartikrishnakumar.com/blog/2026/01/19/what-its-like-working-with-a-freelance-content-writer-and-how-it-actually-works/ https://aartikrishnakumar.com/?p=13514 Mon, 19 Jan 2026 05:37:00 GMT Hiring a freelance content writer sounds simple. You have content needs.I write.You post. But the truth is — good content isn’t “just writing.” It’s having Clarity. Strategy. Voice. Positioning. So if you’ve ever wondered what it’s really like working with someone like me, here’s the full process (minus the fluff). Step 1: We get clear https://aartikrishnakumar.com/blog/2026/01/10/s/ https://aartikrishnakumar.com/?p=13512 Sat, 10 Jan 2026 05:32:00 GMT This is one of the most common questions I get: “Should I write for SEO… or should I focus on storytelling?” And honestly?If you’re building a brand online, you need both. reelancer, places to work from, work from cafe, work from home, working style, content, digital storyteller, agencyBut not in the way most people think. https://aartikrishnakumar.com/blog/2026/01/02/digital-storytelling-in-marketing-meaning-examples/ https://aartikrishnakumar.com/?p=13510 Fri, 02 Jan 2026 05:28:00 GMT This year, I have decided to write a lot more about the kind of work I do… here is the first post~ If you’ve ever read a brand’s website copy and felt… nothing — you’re not alone. Most marketing content today is technically correct.It explains the product. Lists the features. Adds a “Book a call” https://aartikrishnakumar.com/blog/2025/05/10/ai-is-a-collaborator-not-the-main-character-rethinking-how-we-use-ai-in-creative-work/ https://aartikrishnakumar.com/?p=13256 Fri, 09 May 2025 23:15:00 GMT We’re living in a time when artificial intelligence (AI) can whip up a blog post, generate a character sketch, outline a business plan, or even compose a catchy jingle — all in seconds. The temptation is obvious: why not let the machine do the heavy lifting? But here’s the thing — while AI can be https://aartikrishnakumar.com/blog/2025/05/08/working-from-home-and-the-occasional-cafe-as-a-freelancer/ https://aartikrishnakumar.com/?p=13394 Thu, 08 May 2025 09:12:00 GMT One of the best parts about being a freelancer is the freedom to choose where you work. It’s a privilege I remind myself of often — I’m not chained to a cubicle, nor am I stuck in rush-hour traffic every morning. My commute is a short walk from my bed to my desk. But like https://aartikrishnakumar.com/blog/2025/02/16/will-ai-take-over-our-lives-and-jobs-a-content-writers-perspective/ https://aartikrishnakumar.com/?p=13233 Sun, 16 Feb 2025 00:40:00 GMT I’ve been a content writer for over a decade now — and what a journey it’s been. As a freelancer, I’ve worn many hats, worked across industries, and adapted to the ever-evolving digital landscape. From the early days of keyword-stuffed blogs to today’s nuanced storytelling and strategy-driven content, I’ve grown alongside the medium. The freelance https://aartikrishnakumar.com/blog/2024/06/12/dont-wait-to-be-found-why-reaching-out-to-clients-is-essential-for-freelancers/ https://aartikrishnakumar.com/?p=12672 Wed, 12 Jun 2024 00:46:00 GMT As a freelancer, the freedom to choose your projects and set your schedule is undeniably appealing. But that freedom also comes with a responsibility: finding clients who need your skills. While some may dream of being passively discovered by the perfect project, waiting for clients to come knocking can leave you with a frustratingly empty https://aartikrishnakumar.com/blog/2024/04/29/the-freelancers-secret-weapon-networking-and-reaching-out/ https://aartikrishnakumar.com/?p=12662 Mon, 29 Apr 2024 01:53:00 GMT As a freelancer, you wear many hats. You’re the marketer, the salesperson, the project manager, and of course, the talented expert delivering exceptional work. But with so much on your plate, how do you find new clients and keep your project pipeline flowing? There will also be phases when you are low on work & https://aartikrishnakumar.com/blog/2024/03/18/never-stop-the-flow-building-a-steady-stream-of-clients-as-a-freelance-content-writer/ https://aartikrishnakumar.com/?p=12617 Mon, 18 Mar 2024 03:03:00 GMT The freelance life: freedom, flexibility, and… the never-ending quest for clients. As a freelance content writer, consistent work is the key to a steady income and a stress-free existence. But how do you ensure a constant flow of projects without feeling like you’re constantly hustling? The answer: building a client pipeline. Think of your client https://aartikrishnakumar.com/blog/2024/01/08/taming-the-freelance-imposter-how-to-own-your-success/ https://aartikrishnakumar.com/?p=12552 Mon, 08 Jan 2024 05:15:00 GMT I have been a freelance content witter and specialist for over a decade. I have grown from someone who churned out 10 articles a day to now helping clients with content strategy, marketing campaigns and work on select projects only. Gone are the days when i spent endless hours writing or doing research. I now https://aartikrishnakumar.com/blog/2023/12/08/managing-clients-like-a-pro-during-the-holiday-season/ https://aartikrishnakumar.com/?p=12503 Fri, 08 Dec 2023 06:58:00 GMT It’s the most wonderful time of the year… but if you’re a freelancer, it can also be the most stressful. Between managing holiday cheer, family gatherings, and a potential surge in work, keeping your clients happy (and sanity intact) can feel like a juggling act on Santa’s ice rink. Fear not, fellow freelancers! I’m here https://aartikrishnakumar.com/blog/2023/11/09/unveiling-the-freelancers-life/ https://aartikrishnakumar.com/?p=12448 Wed, 08 Nov 2023 22:00:00 GMT The allure of freelancing is undeniable. The freedom to set your own schedule, be your own boss, and work from anywhere in the world is a dream for many. But what is life as a freelancer really like? Is it all sunshine and rainbows, or are there hidden challenges that make it a tougher path https://aartikrishnakumar.com/blog/2023/11/01/connect-with-me-content-specialist-digital-storyteller/ https://aartikrishnakumar.com/?p=12401 Wed, 01 Nov 2023 00:29:00 GMT Hey everyone! I’ve been getting a lot of DMs for guidance, so decided to take action on it. I’m excited to help folks out and give back to the community via Topmate. Feel free to reach out if you have any questions or just want to say hi! Aarti Krishnakumar (topmate.io) https://aartikrishnakumar.com/blog/2023/10/04/the-freelancers-toolkit-building-a-personal-brand-and-portfolio/ https://aartikrishnakumar.com/?p=12467 Wed, 04 Oct 2023 07:45:00 GMT In all the years I’ve been a freelancer, I realised quite late the value of building a personal brand and putting together a professional portfolio. Especially with the ever-growing and ever demanding world out there, it is more important than ever to have a strong personal brand and portfolio. But what exactly is personal branding? https://aartikrishnakumar.com/blog/2023/08/08/top-10-things-to-pay-attention-to-when-freelancing/ https://aartikrishnakumar.com/?p=12499 Tue, 08 Aug 2023 06:07:00 GMT I have been writing a series of posts on the blog about freelancing and navigating the solopreneur journey, here is one more for those who are just getting started. Related Blog posts Freelancing offers an exciting path to freedom, flexibility, and pursuing your passions. However, the journey requires adaptability, self-discipline, and a keen eye for https://aartikrishnakumar.com/blog/2023/05/19/freelancer-rates-negotiation/ https://aartikrishnakumar.com/?p=12089 Fri, 19 May 2023 04:44:00 GMT As a freelancer, entrepreneur, or service provider, one of the most challenging tasks is setting appropriate prices for your products or services. Many professionals often find themselves undervaluing their work and settling for lower rates than they deserve. However, it’s crucial to recognize your worth and confidently ask for higher amounts from clients. In this https://aartikrishnakumar.com/blog/2023/05/14/instagram-2023/ https://aartikrishnakumar.com/?p=12398 Sun, 14 May 2023 06:04:00 GMT 2023 is half way done, and it has been a year that saw quite a few new apps emerge and existing ones up their game to keep up with competition. This boosted the number of people who created personal accounts and pretty much every business on this planet has one across every social media platform. https://aartikrishnakumar.com/blog/2023/05/02/research-fresh-content/ https://aartikrishnakumar.com/?p=12069 Mon, 01 May 2023 23:58:00 GMT Are you tired of creating the same generic content that’s already been done a thousand times before? Do you want to stand out from the crowd and offer your audience something truly unique and fresh? The key to unlocking new, original ideas lies in thorough research. In this blog post, we’ll explore just how important https://aartikrishnakumar.com/blog/2023/03/18/how-to-focus-complete-tasks/ https://aartikrishnakumar.com/?p=12009 Sat, 18 Mar 2023 09:13:00 GMT I start by making a To-do list. I add all items on my mind, separating them into two categories – Work & personal and then begin by assigning a level of importance and priority to the items. Subsequent to this, I start with the easiest – replying to emails from clients before moving on to