Writing
Notes on content strategy, storytelling and writing for business.
“AI Will Replace Content Writers” — So Why Are Companies Hiring Them Again?
A few months ago, this line was everywhere- “AI Will Replace Content Writers”. It showed up in LinkedIn hot takes, tech newsletters, and late-night conversations among freelancers wondering if they’d…
What It’s Like Working With a Freelance Content Writer (and how it actually works)
Hiring a freelance content writer sounds simple. You have content needs. I write. You post. But the truth is — good content isn’t “just writing.” It’s having Clarity. Strategy. Voice.
SEO vs Storytelling: Do you need both? (yes — and here’s the balance)
This is one of the most common questions I get: “Should I write for SEO… or should I focus on storytelling?” And honestly? If you’re building a brand online, you…
Digital Storytelling in Marketing: Meaning + Examples
This year, I have decided to write a lot more about the kind of work I do… here is the first post~ If you’ve ever read a brand’s website copy…
AI Is a Collaborator, Not the Main Character: Rethinking How We Use AI in Creative Work
We’re living in a time when artificial intelligence (AI) can whip up a blog post, generate a character sketch, outline a business plan, or even compose a catchy jingle —…
Working from Home… and the Occasional Café [as a freelancer]
One of the best parts about being a freelancer is the freedom to choose where you work. It’s a privilege I remind myself of often — I’m not chained to…
Will AI take over our lives and jobs? A Content writer’s perspective…
I’ve been a content writer for over a decade now — and what a journey it’s been. As a freelancer, I’ve worn many hats, worked across industries, and adapted to…
Don’t Wait to Be Found: Why Reaching Out to Clients is Essential for Freelancers
As a freelancer, the freedom to choose your projects and set your schedule is undeniably appealing. But that freedom also comes with a responsibility: finding clients who need your skills.
The Freelancer’s Secret Weapon: Networking and Reaching Out
As a freelancer, you wear many hats. You’re the marketer, the salesperson, the project manager, and of course, the talented expert delivering exceptional work. But with so much on your…
Never Stop the Flow: Building a Steady Stream of Clients as a Freelance Content Writer
The freelance life: freedom, flexibility, and… the never-ending quest for clients. As a freelance content writer, consistent work is the key to a steady income and a stress-free existence.
Taming the Freelance Imposter: How to Own Your Success
I have been a freelance content witter and specialist for over a decade. I have grown from someone who churned out 10 articles a day to now helping clients with…
Managing Clients like a Pro During the Holiday Season
It’s the most wonderful time of the year… but if you’re a freelancer, it can also be the most stressful. Between managing holiday cheer, family gatherings, and a potential surge…
Unveiling the Freelancer’s Life
The allure of freelancing is undeniable. The freedom to set your own schedule, be your own boss, and work from anywhere in the world is a dream for many.
Connect with me – Content Specialist & Digital Storyteller
Hey everyone! I’ve been getting a lot of DMs for guidance, so decided to take action on it. I’m excited to help folks out and give back to the community…
The Freelancer’s Toolkit: Building a Personal Brand and Portfolio
In all the years I’ve been a freelancer, I realised quite late the value of building a personal brand and putting together a professional portfolio.
Top 10 Things to Pay Attention to When Freelancing
I have been writing a series of posts on the blog about freelancing and navigating the solopreneur journey, here is one more for those who are just getting started.
[Freelancer] – Rates & negotiation
As a freelancer, entrepreneur, or service provider, one of the most challenging tasks is setting appropriate prices for your products or services. Many professionals often find themselves undervaluing their work…
Instagram in 2023 – What to expect & more..
2023 is half way done, and it has been a year that saw quite a few new apps emerge and existing ones up their game to keep up with competition.
Research & Fresh Content
Are you tired of creating the same generic content that’s already been done a thousand times before? Do you want to stand out from the crowd and offer your audience…
How to focus & complete tasks
I start by making a To-do list. I add all items on my mind, separating them into two categories – Work & personal and then begin by assigning a level…
How To Take On New Projects As A Freelancer: 4 Essential Steps
As a freelancer, taking on new projects can be daunting. You need to know how to properly vet potential projects, strategize for the long haul, and make sure the project…
How To Create A Winning Content Strategy For Your Business
Creating a content strategy is one of the most important and often overlooked steps when it comes to creating a successful business. It is essential for any business, small or…
Beauty of writing and being consistent
We all have our own unique ways of dealing with the stress and unending demands that life throws our way. For many, writing can be a powerful and cathartic experience…
Why I write
Do I enjoy writing? Yes, heck, I love it…. It is my way of telling stories my way of sharing my stories with the world..
Freelancers – tips on how to pick projects
I’ve been a freelancer for a decade + and over the years I’ve learnt a lot about myself, clients out there, and the kind of work that I want to…
Taking a break.. 2
Damn, I am finally, for real… taking a break after a year. I had written about the importance of taking a break sometime back While that was more of short…
Working from home.. the new norm
Sometime back, well, actually its been 2 years now, I had written a post on my Working from home experience [as a freelancer], and then along came 2020, forcing the…
Taking a break…1
Have you ever stumbled upon a roadblock and decided to just take a break and later discovered that a solution fell into place seamlessly? That is the power of break…
Shifting gears & professional life…
This post is one of those thats been sitting in the drafts for years… There are some that need a lot of push and nudge before they make it to…
W for Working from Home..
The first thing I saw when I logged into twitter yesterday was this tweet and that triggered the post.. Be warned, it is a long one..