How do we start?
We begin with a short intro call, where you tell me what you're building and what you want the content to do. If it looks like a fit, I'll send a proposal covering scope, timeline and cost. Once you approve it, we start with discovery.
What do you need from me?
A few conversations with you and your team, access to any existing material (past content, brand guidelines, analytics), and timely feedback on drafts. The more access I have to the people who know the business, the better the work gets. I'll tell you upfront what I need and when.
What kind of businesses do you work with?
I work with businesses, brands and founders across industries, including fintech, BFSI, SaaS, technology, lifestyle, education and HR. Whether you're building your brand, strengthening your digital presence or looking for a consistent content partner, I tailor my approach to your business goals and audience.
What content services do you offer?
My services span content strategy, content creation, thought leadership, website copy, SEO-driven blogs, LinkedIn content, marketing communications and community building. I can help you develop a content strategy, deliver a specific project or support your team with ongoing content needs.
Do you take on one-off projects or work on retainers?
Both. I work on individual projects, such as website content, case studies and thought leadership pieces, and on monthly retainers for businesses that need ongoing content and marketing support. The engagement depends on your requirements, scope and priorities.
Can you start with a small project to see if we're a fit?
Yes, and I'd encourage it. A content audit, a messaging session or a single piece of content is a good way to see how we work together before committing to more.
Do you work with agencies or in-house teams?
Both. I work directly with founders and business owners, and I also work alongside in-house marketing teams and agencies as an extra pair of hands or a specialist.
How much do you charge?
Pricing depends on the project: its complexity, deliverables and timelines. Once I understand your requirements, I'll put together a proposal setting out the scope, approach, timelines and fees. Get in touch to discuss your project.
How long does a typical project take?
It depends on the scope. An article or a set of LinkedIn posts may take a few days, while website content or a broader content strategy may take several weeks. I'll agree clear milestones and delivery dates before we begin.
How many rounds of revisions are included?
The number of revision rounds for each piece is agreed in the proposal, enough to refine the message without losing momentum. Because strategy and messaging are agreed before I write, revisions are usually small. Additional rounds can be added if needed, and I'll flag that before it affects the budget.
Who owns the content you create?
You do. Once the final invoice is paid, the rights to the content I create for you pass to you. I may ask to include non-confidential work in my portfolio, but only with your permission.
Do you sign NDAs?
Yes. I'm happy to sign yours before we discuss details, or I can share a standard one. Client information stays confidential, including when I use any tools in my work.
Do you work with clients outside India, and across time zones?
Yes. I work around your time zone for calls and keep everything else running asynchronously, with clear updates, so nothing waits on a meeting.
How do you use AI in your work?
I use AI as a supporting tool for research, brainstorming and better workflows where it helps. Strategy, editorial judgement, original thinking and understanding the audience remain mine. Every deliverable is reviewed and refined to make sure it meets the brief, reflects the brand's voice and serves a clear purpose.
