Growing LinkedIn to 50,000 followers in five months
- Client
- Maveric Systems
- Sector
- Banking technology and IT services
- Services
- LinkedIn content, brand storytelling, live event coverage, employee advocacy
The brief
Maveric Systems wanted to strengthen its LinkedIn presence, grow its professional audience and show the people and experiences behind the brand. The focus was on engaging content that supported brand visibility and highlighted the organisation's leadership and workplace culture.
What I did
Worked closely with the marketing team to create LinkedIn content, coordinated live updates from a leadership event in London, and developed employee stories highlighting key team members and what they enjoy about working at Maveric Systems.
What changed
Maveric Systems reached 50,000 LinkedIn followers within five months, through organic growth, alongside content that showcased leadership engagement, employees and the brand's workplace culture.