A story worth paying attention to. A community that keeps coming back.
I'm Aarti Krishnakumar, a communications strategist who helps founders and businesses figure out what to say, why it matters, and how to turn their message into lasting relationships with the people they want to reach.
With 24+ years of experience, including more than a decade in content and communications, I've worked everywhere from the newsroom desk at The Hindu Business Line to independent consulting on content strategy, marketing and community building. My clients span travel, insurance, property and enterprise technology.
What I do
Content strategy
Helping brands work out what to say, who to say it to, and where it should lead.
More on content strategyContent creation
Writing and editing SEO-aware content that informs, builds credibility and gets read.
More on content creationCommunity building
Building communities that give people a reason to participate, connect and return.
More on community buildingDigital marketing
Getting the right content in front of the right people through search, email and social channels.
More on digital marketingReach gets you noticed. Relationships keep you relevant.
A campaign gets attention. A community keeps it.
Industries I've worked in
Every industry has its own language. I translate it into stories people care about.
Have a story to tell, or an audience to build?
Clients come for the writing. They stay for the strategy and the partnership.