Making community more than a WhatsApp group
- Client
- Aprisio
- Sector
- Community and lifestyle
- Services
- Community strategy, engagement, content planning, event promotion
The brief
Aprisio brings together people in their 40s and beyond around shared interests, experiences and activities. The opportunity was to keep members engaged between events, and help a growing community feel participatory rather than transactional.
What I did
Developed engagement formats such as Aprisio Asks, Humans of Aprisio, Aprisio Recommends and 100 Opinions. Planned group conversations across interests including books, travel, fitness, cinema, music, food and pets, alongside event promotion and community initiatives.
What changed
More engagement across the main WhatsApp community and its subgroups, wider reach for community experiences, more member participation, and new initiatives driven by members' own interests and ideas.