What It’s Like Working With a Freelance Content Writer (and how it actually works)

Hiring a freelance content writer sounds simple.
You have content needs.
I write.
You post.
But the truth is — good content isn’t “just writing.” It’s having Clarity. Strategy. Voice. Positioning. So if you’ve ever wondered what it’s really like working with someone like me, here’s the full process (minus the fluff).

Step 1: We get clear on what you need (and why)

Some clients come in saying:
“I need website content.”

But what they actually need is:

• clearer messaging

• a stronger value proposition

• better positioning

• content that stops sounding generic

So before I write anything, I ask questions like:

• Who are you trying to attract?

• What do you want them to feel?

• What do you want them to do next?

Because content without intent is just words on a page.

Step 2: I study your brand like a person

I look at:

• your current website

• existing content

• tone of voice

• competitors

• gaps in messaging

I also listen for what’s not being said.

Sometimes the biggest issue isn’t that you don’t have enough content.

It’s that you’re not saying the right thing with confidence.

Step 3: You get structure before you get writing

I’m big on process.

So you’ll usually receive:

• a content outline

• page flow recommendations

• section-level messaging direction

• what to cut, what to highlight

This makes the writing stage smoother (and faster).

Step 4: Writing + refining your voice

My goal isn’t to write in my style.

It’s to write in your voice — only clearer, sharper, more intentional.

You’ll see:

• simple language (no jargon for the sake of sounding smart)

• clean flow

• more rhythm

• more confidence

Not “marketing-y” writing.
Just good writing that sells without begging.

Step 5: Feedback + final delivery

You review. You comment. We refine.

And then you get final content that you can actually use — without rewriting it yourself at midnight.

What you walk away with

✅ messaging that sounds like you
✅ content that makes sense to your audience
✅ a voice you can carry into LinkedIn, email, and socials
✅ a brand that feels consistent everywhere

Because writing content is one part. But making your brand feel real online? That’s the real work. And that’s what I’m here for.