This is one of the most common questions I get: “Should I write for SEO… or should I focus on storytelling?” And honestly?If you’re building a brand online, you need both. reelancer, places to work from, work from cafe, work from home, working style, content, digital...
Sometime back I wrote a post about the books I read in 2025…As much as I like to believe I’m an eclectic reader, 2025 made my patterns impossible to ignore. I kept circling back to the same genres — not out of habit, but out of need. Each one fed a different...
This year, I have decided to write a lot more about the kind of work I do… here is the first post~ If you’ve ever read a brand’s website copy and felt… nothing — you’re not alone. Most marketing content today is technically correct.It explains the product. Lists...
If I had to describe 2025 in one word, it would be read. I read more than I ever have before — over 70 books, give or take a few that blurred into each other by the end. Paperbacks, hardcovers, Kindle pages, voices in my ears through audiobooks — stories followed me...
All I wanted was a break. Not a packed itinerary, not a checklist of must-see spots — just a pause. A few quiet days away from screens, deadlines, and the constant mental noise. I chose Kochi for that stillness. The sea air, the slower mornings, the promise of walking...
